Behind the HYPE: Why Drake and Pharrell Spend Millions on Richard Mille Watches

In the world of rappers and celebrities constantly flexing fashion and kicks, the watch is sometimes the item of choice when it comes to games of one-upmanship. A multitude of timepiece brands have been personally endorsed by renowned aficionados but there's something about Richard Mille watches that keeps them coming back.It's definitely a symbol of status owning one but there's more to it than just the high price tag -- models can range from $50,000 USD to even millions of dollars. For one, th...